It’s taken toy manufacturing company Mattel nearly six decades to launch a realistic and empowering Barbie ad for young children.
The barbie doll, first introduced in 1959 is primarily known for her flawless face and perfect body. Not to mention her cute boyfriend Ken.
For many years, Barbie was the company’s best selling toy, and many people even collected barbies with the intent to sell them in the future.
But in 2011, the dolls sales seems to decline, and in fact, sales fell by 14% in 2014 alone.
In order to make its comeback, Mattel brought in branding expert Richard Dickson (Chief Brands Officer, President and COO), who was responsible for a mini Barbie-comeback in the 1990s.
From the looks of the new ad, Richard seems to know exactly what he’s doing.
“Mattel has finally realized that the “only way to really sell a Barbie, is through the imagination of her own playmates,” says Catchnews.
Let me introduce to you, Veterinarian Barbie, Businesswoman Barbie and College Professor Barbie in Barbie’s new ad appropriately titled, ‘Imagine the Possibilities.’
Do you think Barbie is on the right track with their new ad? Share with us in the comments below.
[Featured Image Credit: Youtube- Barbie]