Shoppers In Denmark Are Lining Up To Buy…Expired Food?!

Di you know that a third of ALL the food produced each year goes to waste?

This is partly due to the mislabeling of packages or damaging of products. Dozens of perfectly good packages of cheese or dairy may be thrown away simply because the wrong expiration date was printed on the container. Meanwhile, 795 million people around the world are unnourished, according to World Food Programme.

This alarming statistic is relatively ignored by the majority of the developed world, but one company is doing something to combat this problem. WeFood, a Danish supermarket in Copenhagen is working to reduce food waste by selling products other stores have rejected or thrown away. The unique store lines its shelves with cosmetics, household products, and food that is reduced by 30-50 percent.

All products are legal and safe to consume and have primarily been discarded because they are nearing their expiration dates.

The innovative market is run by the Danish non-profit Fødevarebanken and DanChurchAid, a religious charity dedicated to resolving poverty and hunger. According to Nikolaj Søndergaard, a spokesman for DanChurchAid, proceeds collected from WeFood go towards the company’s work in developing nations.

Since its opening last week, the store has been incredibly successful, commended for its efforts to combat the ridiculous amount of food wastage in Denmark, which annually reaches 700,000 metric tons.

And people are lining up around the block to buy this “expired” food.

Not only does the cause help those around the globe, it helps those right there in the Danish community by allowing them to have more affordable food options.

The program appears to be a success so far in Denmark and we’re hoping it will catch on elsewhere. If you think we need to step up and do something about world hunger and food waste, please SHARE this moving story and make sure people are aware of what’s happening in the world.

Shoppers In Denmark Are Lining Up To Buy…Expired Food?! is an article from: LifeDaily