A cosmetics company called The Balm created an eyeshadow palette called the Nude ‘Tude, and then a second palette called the Nude Dude.
The first palette- the Nude ‘Tude comes with 12 scandalous eyeshadow shades positioned over the women on the packaging to cover up their bodies.
And because the product was such a big hit, The Balm created a second palette called the Nude Dude, which features 12 eyeshadow shades covering up naked male bodies.
But wait.
If you look closely at both palettes, words like “Stubborn” and “Selfish” are used to describe the women, and words like “Faithful” and “Flawless” are used to describe the men.
Let’s take a closer look:
You have to wonder why this company would use such negative words to describe women, and such positive ones to describe men.
Is it a ploy to create social media buzz and attention around the product and brand? Or is this really how these women (aka creators and marketers) view men and women?
What do you think?
[Featured Image Credit: missmakeupmagpie.com]