If you haven’t seen this video yet, titled The Power of MAKEUP, you have to watch it because its already garnered over 18 million views:
NikkieTutorials is a vlogger who posts bi-weekly makeup tutorials on YouTube. She created this video, she said, in response to the recent trend of makeup shaming.
She says in the introduction, “nowadays, when you say you love makeup, you either do it because you want to look good for boys, you do it because you’re insecure, or you do it because you don’t love yourself.” She continues that she feels stigmatized for loving makeup, and in a response to this negative attitude, she wants to show viewers the transformative power of makeup.
In the conclusion of the video NikkieTutorials says, “by no means, I wanna say that if you have insecurities that you should just slap makeup on, feel better, and just never be content with your own self.” Simply put, “makeup is fun and there are no rules to makeup.”
What’s wrong with that? She says she loves getting made-up to look glamorous and gets a kick out of it. Her interest in looking radiant has given other girls a kick too and inspired women to post on social media a similar half-and-half look. These women, for the most part, seem to agree that makeup is a non-oppressive and shameless act to occupy their time, express themselves, and boost their confidence (but not create a false sense of it). Take a look at how other women followed NikkieTutorials lead:
“Whether I have makeup or not, I am still me.”
“Foundation’s too light because I’m not used to be that tanned.”
“It’s finals week. Decided to make half the effort to look pretty.”
But wait, there’s more:
Upon turning to other internet sources, we find that the plot thickens. Before any of this makeup shaming went viral, a New York Times article commented on a 2011 Boston University study about makeup. The results showed that makeup “increases people’s perceptions of a woman’s likability, her competence and (provided she does not overdo it) her trustworthiness.” Additionally, through the placebo effect, a woman wearing makeup will often feel more confident in herself.
The article continues that human beings naturally make assumptions and we equate looks with competence. Daniel Hamermesh, who teaches economics at the University of Texas at Austin, said makeup makes women look more socially cooperative because, “we conflate looks and a willingness to take care of yourself with a willingness to take care of people.”
So, makeup does in fact make women feel more confident, it makes them appear more competent, and it even makes them appear more attractive (duh!). But maybe we’re looking at it through the wrong lens. Rather than empowering oneself on the outside with cosmetics, what if we instead empowered ourselves on the inside by cultivating skills, hobbies, and intellectual pursuits?
Additionally, studies show that 78 percent of women spend an hour on their appearance each day and the average makeup bag contains $170 worth of products. Additionally, 78 percent of teenage girls and 60 percent of women polled in the study had a negative thing to say about their appearance. In comparison to the men who were polled for this study, only 36 percent had something negative to say about themselves.
So this makeup shaming controversy is coming out at a time when women are clearly insecure about their looks, yet we are drawing security and confidence from our outside appearance. And while women are expressing this confidence drawn from sex appeal, men are expressing a different kind of confidence in their appearance. Male body image trends are favoring pizza and beer with things like the Dad bod, while women are encouraged to express confidence and power from makeup. Is this really the way we want to go?
What is the purpose of makeup?
We have to bear in mind that makeup is just a symbol, and the message it sends is one of sex. I assure you that this is not my opinion; it’s written in evolution. Makeup is what philosopher and cognitive scientist Dan Dennett would call a supernatural stimulus.
Chocolate cake is a supernatural stimulus, for example. Your body evolved to be attracted to sugars because it needs them for energy. But then humans invented chocolate cake, which contains an unnecessary amount of artificial sugar, so it ends up over-pleasing those brain receptors that command your body to want sugar. Macaroni & cheese, beer, pornography, and even stand-up comedy are all supernatural stimuli. They fundamentally serve an original purpose that humans exploited to serve a better purpose (go us!).
So how does this relate to makeup? Well, makeup is a supernatural stimulus that serves as a symbol. Pink healthy lips are a sign of good blood flow, while pale gray lips are a sign of sickness. The pinker the lips, the healthier the human. Pink cheeks are also a sign of healthy blood flow and wide eyes are attractive because the eyeballs grow faster than the rest of the body, therefore, they’re a symbol of youth.
Symmetrical faces are attractive because very slight genetic changes alter DNA during development and create asymmetrical faces. Evolution taught us these asymmetrically-faced babies were more likely to grow up into less-healthy adults. Through evolution, we grew to like symmetry and contouring allows makeup pros to minimize asymmetries. So, when NikkiTutorials says contouring is her religion, what she really should be saying is that it’s her science.
All these signals – red lips, pink cheeks, big eyes, and symmetry – are all ways your body is screaming, “have sex with me. I’m a healthy, viable mate,” which is fine for cavemen, but not for me.
When women say they feel powerful wearing makeup, it may often come from a lack of power. For a long time, women have subconsciously drawn their power from their sex appeal while men have drawn their power from status and wealth.
When we say we feel confident wearing makeup, there’s nothing wrong with that, but why can’t we draw our power from something deeper? Drawing confidence from makeup feels like a step in the wrong direction and with people like Tim Hunt saying women shouldn’t be in laboratories, we need to start drawing prestige from intelligence and skill, rather than sex appeal.
Now, that being said, I’m not bashing anybody for wearing makeup. I love getting dolled up for special occasions and I’ll do my hair even for not-so-special occasions. I believe makeup is a dictation of society as well as a personal preference that stems from evolutionary interests.
If makeup makes you feel good, more power to you, it makes me feel good too. However, it’s important to understand why it makes you feel good. Looking in the mirror (with makeup) signals to yourself the supernatural stimuli of health and fertility. And while supernatural stimuli are awesome, keep in mind that real worth and real power comes from within.
[Featured Image Credit: THOR via Flickr]
The Power of Makeup: Stop Drawing Confidence From Sex Appeal is a post from: LifeDaily